Hootsuite Certification

When you’ve been successful in building a community that is well-acquainted with your brand and products it can become self-monitoring. This means when a question arises:

community members may pipe in with an answer, thereby reducing the resources you dedicate to customer support it’s an indication that your community building efforts were not as robust as they could have been you can rely on the community …
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Research shows that most Facebook users are on mobile, and engagement declines dramatically with longer posts. A rule of thumb, you should aim to write posts that are around ________.

140 characters 280 characters 50-60 characters 480 characters

Which of these is NOT a part of a Social Media Strategy?

Social Media Audit Budget, Tactics, and Tools Social Media Goals and Objectives Crisis Management Plan Prospecting Strategy for Sales Leads

When optimizing your social media profiles, be sure to provide a consistent business description across all channels. Brainstorm a handful of essential and _____________ keywords that describe your company, and incorporate them into the copy of your About sections.

Networked Trademarked SEO-friendly Multi-syllabic Backlinked

You have just uploaded a 4 minute video clip into your InstagramTV (IGTV) channel. You’ve added hashtags in the description to support discoverability. What’s another tactic you could have used to surface this video to your followers?

Use the IGBoost feature to put paid advertising spend behind the IGTV video. Send the video via Direct Message to all your followers. Use relevant keywords in ALL caps in the IGTV video description. Enable automatic publishing of a 60-second preview of …
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To place a video ad over YouTube videos, which option would you choose?

A video ad card through Twitter Ads A video campaign through YouTube’s Creator Studio A video campaign through Google Ad Experience A video ad-type through Facebook Ads Manager

Instagram allows you to include clickable links in the following area(s):

website field custom location and website fields website and bio fields website field, captions, comments, and username field

To ensure your brand is being represented in the best light on Instagram, and to discover content from your customers, you should keep an eye on _____________.

Your Instagram Insights metrics Your connected business accounts section Trending Instagram hashtags such as #TBT posts The comments section of boosted posts Photos in which your organization has been tagged

When buying an ad for Instagram or Facebook, begin by selecting the ___________ that most closely matches your business needs.

‘Tactic’ ‘Automation Triggers’ ‘Objective’ ‘Mission’ ‘Strategy’

When running a paid ad on Facebook, which of the following is NOT a placement option.

the Feed Stories in-stream videos Messenger Marketplace the right hand column Facebook Groups

When planning out your YouTube publishing schedule, stick to _ , as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect.

re-sharing curated content a flashy production style and highly variable publishing times a variable length and production style self-promotional content a consistent length and production quality

Shared content can be categorised into two main categories: Curated, which is content gathered from trusted sources relevant to your industry, and ________________, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals.

Published Curated Created Amplified Promoted Verified

Let’s say you’re evaluating a customer of your organization as a potential brand advocate. In addition to the three R’s, what’s another criteria you could use to determine whether this person would represent your organization well?

brand affinity political values influencer connections brand rub number of followers all of these

Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a plan for onboarding, and finally, ____________.

a database of advocate’s social media handles and passwords a metrics and Reporting Game Plan a compensation plan for advocates a plan for continued engagement a geographic advocate acquisition strategy

What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team? (pick two)

to guide your team’s social media tactics to do more of what’s working to provide colleagues with relevant content to publish with the compose box to demonstrate the ROI of your social media efforts to more senior leadership in your …
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One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort posts by:

Shares Engagement Rate Reach Comments all of the options in this list

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