If you see an Established Player has neglected Facebook and Instagram as a channel, what does that teach you?

If you see an Established Player has neglected Facebook and Instagram as a channel, what does that teach you?

• The channel must not be worth much since an existing giant isn’t bothering with it.
• The channel must be overly complicated and will require a lot of time and monetary investment to do well.
• The channel represents an opportunity to gain market share with limited resistance.