Online Certification Guide

Which of the following metrics could help you understand which blog post is resonating the most with your audience? Session duration Page views Referral traffic Unique page views

What are highlighting key dates and ‘considering multiple channels’ best practices of? Creating a content calendar Designing illustrations to support content Segmenting your audience Identifying social media influencers

Which of the following best describes why approaches to writing need to be adapted for online content? Online readers have a reduced attention span, due to being flooded with information Certain blogging platforms have a limit on the word count you can publish Online readers only like to engage with long-form pieces of content Online audiences are […]

Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’. Humour Please Surprise Educate

What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’ Marketing channels Demographics Audience segmentation Group dynamics

Which of the following is an accurate definition of what a content marketing campaign involves? Creating and posting content ad-hoc when you have the time The creation of time-sensitive content that can be published through various channels Regularly emailing customers with news about a business’s products or services The creation and promotion of online materials with the goal of […]

When making video content for your display ads, what is most important to ensure? Videos are entertaining, long and include a CTA Videos are relevant, short and include a CTA Videos are relevant, long and include a URL Videos are short, informative and include a phone number

Which of the following can be used to target an audience when using some social media ads? People’s names People’s address People’s pet names People’s relationship status

Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer? The business has a mobile app instead of a website The site include business phone numbers The site works on different mobile devices The site does not include any videos so it loads […]

When considering how mobile users will search for your business, which types of keywords should you focus on? Long tail keywords Shorter keywords and phrases Longer keywords and phrases Exact match keywords