Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel. Interest Awareness Desire Action
True or false? Uploading a CSV of your data feed from your computer will allow you to set an automated schedule. True False
What does PLA stand for? Priority Listing Ad Paid Listing Ad Product Listing Ad
What is the primary metric for determining a winning ad? Clicks Lowest cost per click CTR Ad position
True or false? A feature that the SEMrush Keyword Magic Tool offers which the AdWords Keyword Tool lacks is the ability to list attributes along side roots. False True
Which two statements are not true about Google Ads Keyword planner? It helps forecast the search volume. It is only available in your current location. It gives keyword ideas. It is a not free tool.
Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better. Maximum, …
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The negative exact keyword ‘-[beach chair]’ will exclude the following search term: Beach chairs Best beach chairs Best beach chair Beach chair
What are Google Search Partners? Websites that aren’t Google properties, but have a search box which delivers Google’s search results Websites that belong to Google Advertising agencies that manage Google search campaigns
Google Ads hierarchy, from largest to smallest, is: Campaign ->Account -> MCC -> Ad Group Account ->MCC -> Campaign -> Ad Group MCC -> Account -> Campaign -> Ad Group
With search advertising, what are advertisers competing with each other for? Higher conversion rate Ad position Number of ad clicks
How do you get more meaningful statistics without spending more money? Choose 3 correct answers. Add keywords Limit your advertising to fewer products Target fewer keywords Focus on fewer users
More sales copy helps sell to users that are: To both groups Higher up on the decision making funnel (first becoming aware) Lower on the decision making funnel (ready to take action and buy)
What does tracking performance down a sales funnel enable you to do? Choose 3 answers. Know how much to pay per click Understand the cost for each of the conversions along the funnel. A/B test different ads for highest CTR …
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Which step in the decision making funnel do most people fit in. Action Awareness Desire Interest
Which part of the sales funnel has the most users? The middle The beginning Same number throughout The end