SEMrush PPC Fundamentals

True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy. True False

Which is not true about display advertising? Your target audience for display advertising is not limited to the number of people looking for you on the web. Display traffic is both cheaper and more plentiful. It brings traffic with the …
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How do you get charged with PPC? You pay when a user clicks on your ad that leads to your website. You pay when ads are shown to a user. You pay when a user clicks on your ad that …
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