Hootsuite Platform Certification » Online Certification Guide

Which of the following is not a benefit of using Hootsuite Analytics?

it’s more efficient to gather metrics data in one place, rather than several different sources metrics data that are updated in real-time a highly visual, customizable interface highly accurate estimates of the monetary value of each like, retweet, share, and new …
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What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)

download a ‘Past Scheduled’ report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties enable email notifications for failed messages under ‘Preferences’ review the ‘Past Scheduled’ calendar view in Publisher for entries colored red regularly check Publisher’s …
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When using the Hootsuite Planner feature, the fastest way to compose a new message is to:

click on a time slot and choose new post/new pin press “command N”? for new and begin typing create a new stream and click the plus sign exit planner and open the Composer from the top right corner

Which Hootsuite feature would you use to draft and schedule a message with two images to LinkedIn, Twitter, and Facebook?

Composer Impact Contests Assignments Streams

When using Hootsuite to publish to Instagram, there are some types of posts that require using the “Mobile Notification Workflow”?, which involves a few additional steps. Pick the post type below that does NOT require using the “Mobile Notification Workflow”?.

Image posted to a Business account Image posted to a Personal account

It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite bulk compose feature. (pick two)

input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format convert the document into Hootsuite’s .hoot format and upload ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm) input your messages into a text document using an …
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Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.

Twitter streams Twitter spaces Twitter lists Hootsuite groups Twitter groups

Within a Hootsuite Analytics report, you can add a tile, which is:

an individual display of a specific metric. a pre-set campaign template, targeted at specific social media objectives. a tool for tracking the posts and conversations happening in your area. an executive-level overview of common, aggregated metrics. a pre-set display of line charts, tables, and tree maps.

A vanity URL in Hootsuite is best described as:

a set of re-direct links provided to your organization’s administrator by Hootsuite a customizable, branded URL that also lets you track click-through statistics one that contains a custom domain suffix, such as .io .ly .ing .love a web address within a set of sub-domain names associated …
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When on boarding new team members in Hootsuite Analytics, we recommend ________________ to reduce the risk that something is changed incorrectly or accidently.

giving them monitored admin level permissions creating dummy reports using fake social accounts sharing reports in read only form having them share a coworker’s credentials

After you’ve uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages?

Planner Analytics Impact Insights Tabs and streams

Hootsuite Publisher is an area of the dashboard that gives social media managers:

the ability to track response times to incoming social posts insights into publishing analytics, such as click-through rates, impressions, and CPCs the ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr the ability to schedule posts …
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When using Composer, what’s the purpose of the social profile picker?

to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard to create a network specific search stream in the Engagement area to select the social profiles to which you want to publish your message to monitor …
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See the visual below. Why is the action being taken here important?

Publishing messages is how you’ll engage your audience. Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case. Without performing this action (at least once), you can’t take any …
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Which description below best describes the action you would undertake in this dialog box?

adding an Instagram account to Hootsuite creating a stream sharing account permissions with your team scheduling a post composing a message for your audience

Select the 4 features that are available on Hootsuite Mobile: (pick four)

Planner Insights Streams Team Metrics Compose Inbox & Settings Impact