Within a Hootsuite Analytics report, you can add a tile, which is:

an individual display of a specific metric. a pre-set campaign template, targeted at specific social media objectives. a tool for tracking the posts and conversations happening in your area. an executive-level overview of common, aggregated metrics. a pre-set display of line charts, tables, and tree maps.

A vanity URL in Hootsuite is best described as:

a set of re-direct links provided to your organization’s administrator by Hootsuite a customizable, branded URL that also lets you track click-through statistics one that contains a custom domain suffix, such as .io .ly .ing .love a web address within a set of sub-domain names associated …
Read more →