Hootsuite Social Marketing Certification

When dealing with negative sentiment, you should:

Ignore it, the customer will probably forget about it Check to see if the customer’s problem is the company’s fault. If not, let them know Address it quickly, and take the conversation to private messaging as needed Ask your brand …
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Which two of the following are not key components of a Social Media Content Strategy (PICK TWO):

list of content-specific goals and objectives target audience identified by platform Brand Voice and Persona Specifications for Profile Optimization plans for the distribution of your content research and analysis of current content reception and strategy

Brand advocates are:

dedicated fans with whom you should build closer relationships short terms employees brought on to create a large volume of positive online content about your brand paid members of the public, recruited and coached on what to say about your …
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Under Facebook’s Page settings, you can control whether the public can:

tag your photos post to your page reach out to you via private message all of the above

On Instagram, a great way to track key influencers and brand advocates to ensure you’re engaging with their content is to:

to Add the Instagram widget to the RSS feed in your Browser set up private Lists so you can better monitor their activity select “Turn on Post Notifications” for a user’s post, in the feed start a Notes document to …
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When editing photos within the Instagram app, which filter would best be used to intensify the colours of an image?

Contrast Highlights Structure Saturation Brightness

What is a unique feature of an Instagram Business account versus a Personal Account?

Your posts will be prioritized in your followers’ newsfeeds. You can include at least one contact option, in the form of an email, phone number, or street address. You can delete comments left on your posts. You receive 5 free …
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A social media audit would typically NOT include:

KPIs, goals and objectives for the coming year an itemized list of current social media networks and their activity rates information about what your competitors are doing follower counts per social network

On Instagram, what are Highlights?

The most popular content, automatically curated from accounts you follow. The most popular, trending videos on IGTV. A collection of Stories, that you curate, that don’t disappear after 24 hours. An automatically generated collage that includes your most popular images …
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In Instagram Stories, you can add up to 10 text hashtags, to support discoverability. What are two techniques you could use the maximum number of hashtags while avoiding a cluttered look? (PICK TWO)

Use line breaks to hide them at the bottom of the post’s description. Include them only in the Story’s metadata. Place a sticker overtop to hide them. Camouflage them by colour matching the text with a background colour. Add them …
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When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?

% decrease in cost per click and cost per impression social reach, which is a measure of the volume of content being shared to all different social networks website traffic resulting from employee shares, which can be measured through the use …
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Cover photos have a prominent location in your social media profiles, so you should use this space strategically – for example, it’s a great place to ____________________.

announce new product releases or generate interest in upcoming events put your company logo display a professional headshot serve up Display Ads highlight CTAs (Call-to-Action) showcase Buy Buttons for new products

When drafting your social media posts, always aim to end them with a clear:

buy now button call for attention outline of a product or service cry for attention call-to-action

When plotting out the content mix for your upcoming social media publishing schedule, promotional content about your organization shouldn’t exceed _______________ of your overall content mix.

Roughly half your content None Roughly 2/3rds Roughly 1/3rd

A social media manager for Athene Suites Hotels has gathered hundreds of vacation photos submitted by followers of the organization’s Instagram account. The best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. Which term best describes these photos:

Visually Curated Media Follower Based Content User-discovered Media User-generated content Audience curated images

When thinking about influencers you’d like to attract to your brand’s community, what is the most important criteria to think about?

Their sum total of followers, friends etc. Someone whose remuneration requirements are within the allotted budget in your social media strategy Someone who has expressed distaste for your competitors Someone who can contribute their trusted insight to your community

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