If you’re using paid advertisements on Twitter, and want more people to see your tweets, what’s the best campaign type to use:
Conversion Twitter Ad Card Followers Tweet Engagement Awareness
Hootsuite Social Marketing Certification
In order to cement positive relationships with your brand advocates on Twitter, you should:
engage with their online content and give public shout outs to recognize their support empower them to unfavorably review competitors products in a public form (e.g., Yelp) provide an honorarium for each positive mention they make about your brand offer …
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Community building on LinkedIn by organizations with LinkedIn Pages can grouped into three main categories:
Hosting Live networking events with LinkedIn Live, coordinating in-person events with LinkedIn’s Invites feature and publishing industry relevant blog articles. Building LinkedIn Groups, leveraging the ‘Threads’ feature in Direct Messages, and hosting Live networking events with LinkedIn Live. Using targeted advertising to …
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To grow your community on Twitter, it is suggested that you should:
Tweet everyone you know in your industry who might like your products Follow every person who has ever mentioned your company name Monitor conversations related to your industry and follow people whose interests align with what your community offers Twitter …
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A social media content calendar should be broken down into 2 major sections: Your __________ which could contain items such as campaign starts, influencer takeovers, and new blog posts, and a more fine-grained ______________ which could be a detailed schedule of every post for each of your social networks.
larger monthly calendar; weekly calendar industry calendar; weekly schedule weekly calendar; post-by-post spreadsheet content strategy; hourly schedule social media strategy; evergreen content list none of these
Instant Experience is a paid advertising feature on Instagram, configured to show media, display a storefront, complete a form, or explore lifestyle images with tagged products. To use Instant Experience, you’ll need to create your ad in _____________.
Facebook Google Ads the Instagram app Instagram Desktop Hootsuite Ads
Social media objectives should:
flow from, and directly support, social media tactics adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound) adhere to the CCAF framework: context, challenge, activity, feedback be finalized early, so marketing goals can be designed around them be independent of …
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The best method for determining future social media targets is to establish benchmarks. You can do this by __________________.
extrapolating data from past efforts to estimate future success summing the anticipated revenue accruing from this year’s social media objectives taking your organization’s net revenue and dividing it by revenue directly attributable to social media channels asking competitors to share …
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______________________ are a YouTube feature that show up at the end of your video and can be used to lead visitors to a landing page once they have finished watching it.
Caption Files Channel Trailers Metatags Video Cards Landing Page Re-directs
Which of the following statements describes a best practice regarding your Facebook page profile picture?
Keep your profile picture consistent Change it every day to keep your followers interested Change once a week and use random images to create visual interest Change it strategically to match your current campaigns
The Facebook page moderation Feature:
none of the above prevents a user from posting too many comments on your wall prevents comments that contain certain words from being posted prevents a user from expressing negative sentiment about your brand
Organizations should have a Crisis Management Plan for social media. This plan should identify the keywords, hashtags, etc. that should be continually monitored, to proactively identify external issues before they spiral into a crisis. This component of a Crisis Management Plan is referred to as a _________.
Organizations should have a Crisis Management Plan for social media. This plan should identify the keywords, hashtags, etc. that should be continually monitored, to proactively identify external issues before they spiral into a crisis. This component of a Crisis Management …
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Scope, Process for Creating and Updating Documentation, Approvals + Operational Considerations, Social Media Policy, and Education and Training are the 5 constituent parts of what?
Scope, Process for Creating and Updating Documentation, Approvals + Operational Considerations, Social Media Policy, and Education and Training are the 5 constituent parts of what? Social Media Objectives Social Media Policy Social Media Strategies Social Media Governance Social Media Guidelines
Let’s say you’re a Social Marketer, and you’re about to start curating content for your organization. You’re looking for tools that will help make this job more efficient and effective. Which of the following is NOT a feature you would generally look for in such a tool?
Let’s say you’re a Social Marketer, and you’re about to start curating content for your organization. You’re looking for tools that will help make this job more efficient and effective. Which of the following is NOT a feature you would …
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Your Social Media Content Strategy should flow naturally from your _________________________.
Internal Requests Social Media Management Platform Content Creation Bandwidth Social Media Strategy and objectives Content Curation Tools and Tactics
Private Twitter Lists are a great way to _________.
engage with industry influencers maintain lists of relevant keywords use relevant industry Twitter accounts to influence your SEO keep up with competitors’ content without publicly following them