The key question you want to keep in mind while undertaking a social media audit is: “What value is your organization adding to your customers through social media now vs. _______________?” Hootsuite Certification 2 May 20202 May 2020StudyBlocksLeave a Comment on The key question you want to keep in mind while undertaking a social media audit is: “What value is your organization adding to your customers through social media now vs. _______________?”the value your customers are providing to youthe value you want to be addingthe number of followers you gain per quarterthe amount you spent acquiring themthe maximum revenue you can extract from customers in exchange