When it comes to creating video for your social channels, which of the following is NOT a best practice?

  • When editing, consider adding subtitles or descriptive text to your videos.
  • Film in landscape mode generally, but portrait mode when filming for Instagram Stories or Snapchat
  • Since video will be consumed on mobile, record videos using mobile as well.
  • Invest in professional video editing tools such as Final Cut Pro or Adobe Premiere
  • Shoot your video from different angles, and film additional “B-roll” footage

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