Hootsuite Certification

Which of these is NOT a best practice for increasing engagement on Pinterest?

use video content whenever possible use Rich Pins to provide extra information include relevant keywords in your pin description use multiple boards around distinct and separate themes space your posts through the week

When engaging with your community, it’s important to keep your ___________ in mind and let it guide your response.

brand’s voice and mission Personality sales pitch conversion goals organization’s KPIs

Instagram doesn’t offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. Which of the following best describes this workaround?

Draft your bio using the notes app on your device, then paste your formatted copy into the bio field. Hold down the shift key when you’re drafting your bio. Insert a period in it’s own line between two blocks of …
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Public Twitter Lists are best used to follow:

brand mentions Competitors industry influencers keywords

If you’re new to Twitter and want to grow your audience using paid advertisements, what campaign type would work best?

Twitter Ad Card Conversion Awareness Followers Tweet Engagement

LinkedIn offers a type of paid advertising where a post is promoted in your target audience’s HomeFeed, but is NOT published on your LinkedIn Homepage.

lead ads direct sponsored content dynamic content dynamic ads sponsored content

When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you’ll get more views and engagement if your video ________________.

uses unusual lighting and sound effects. is full of interesting transitions and editing techniques. includes a pdf attachment with details from the broadcast. is short and action packed. is longer and repeats key points.

_______________ let you segment your company offerings by target market and are a great way to focus on different products separately so you can modify positioning and messaging.

LinkedIn Products and Services Tabs LinkedIn Featured Products LinkedIn Groups LinkedIn Showcase pages

A key tool to achieving your social marketing goals is a strong ___ which acts as a game plan for coordinating, creating, and distributing your organization’s _.

ads platform; banner ads advocate relationship program; brand goals content strategy; content messaging interface; key messages none of these social media strategy; mission

_______________would involve serving messages and content organically through your organization’s official social channels.

ARPU levers Owned tactics Conversion channels Top of Funnel media properties None of these All of these

On your Facebook Business page, which feature would you use to provide your followers with the ability to shop now, sign up, or contact your organization?

instant conversion ‘featured likes’ column call-to-action button Like-gating third party app integration

With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets?

To prevent all of your content data from being stored in the same place. To allow for more accurate social media budgeting projections. To more easily track the ROI of your social media content program. To make keeping track of …
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Which of the following is NOT a reason an organization would use the Instagram Stories feature?

So that posts don’t show on your main Instagram profile To allow in the moment posting and live broadcasting To share content in a separate section of the app To keep a permanent record of shared content To avoid cluttering …
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What element of a crisis management plan defines the process that should unfold once an issue or crisis is identified?

Hint: it also includes information about team members who should be engaged, when to pause publishing activities, and who decides when a crisis is over and normal social media operations can resume? Conditional (“If-Then”) Branches Decision Tree Venn Diagram None of these …
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Why is it important for social media managers to share insights into the performance of content shared on social media channels with individuals or teams within the organization responsible for creating branded content?

These insights show which networks content should be posted on. These insights ensure content is never repeated. These insights can influence new content being created. These insights prove what a great job you’ve done promoting content.

When drafting the bio section of a social profile, keep in mind that only the first ____________ will appear to customers in search engine results, so be sure to convey the most important information first.

140 characters 120 characters 200 characters 60 words 140 words

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