If youâre new to Twitter and want to grow your audience using paid advertisements, what campaign type would work best?
Twitter Ad Card Conversion Awareness Followers Tweet Engagement
Hootsuite Certification
LinkedIn offers a type of paid advertising where a post is promoted in your target audienceâs HomeFeed, but is NOT published on your LinkedIn Homepage.
lead ads direct sponsored content dynamic content dynamic ads sponsored content
When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, youâll get more views and engagement if your video ________________.
uses unusual lighting and sound effects. is full of interesting transitions and editing techniques. includes a pdf attachment with details from the broadcast. is short and action packed. is longer and repeats key points.
_______________ let you segment your company offerings by target market and are a great way to focus on different products separately so you can modify positioning and messaging.
LinkedIn Products and Services Tabs LinkedIn Featured Products LinkedIn Groups LinkedIn Showcase pages
A key tool to achieving your social marketing goals is a strong ___________ which acts as a game plan for coordinating, creating, and distributing your organizationâs _________.
ads platform; banner ads advocate relationship program; brand goals content strategy; content messaging interface; key messages none of these social media strategy; mission
_______________would involve serving messages and content organically through your organizationâs official social channels.
ARPU levers Owned tactics Conversion channels Top of Funnel media properties None of these All of these
On your Facebook Business page, which feature would you use to provide your followers with the ability to shop now, sign up, or contact your organization?
instant conversion âfeatured likesâ column call-to-action button Like-gating third party app integration
With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets?
To prevent all of your content data from being stored in the same place. To allow for more accurate social media budgeting projections. To more easily track the ROI of your social media content program. To make keeping track of …
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Which of the following is NOT a reason an organization would use the Instagram Stories feature?
So that posts donât show on your main Instagram profile To allow in the moment posting and live broadcasting To share content in a separate section of the app To keep a permanent record of shared content To avoid cluttering …
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What element of a crisis management plan defines the process that should unfold once an issue or crisis is identified?
Hint: it also includes information about team members who should be engaged, when to pause publishing activities, and who decides when a crisis is over and normal social media operations can resume? Conditional (âIf-Thenâ) Branches Decision Tree Venn Diagram None of these …
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Why is it important for social media managers to share insights into the performance of content shared on social media channels with individuals or teams within the organization responsible for creating branded content?
These insights show which networks content should be posted on. These insights ensure content is never repeated. These insights can influence new content being created. These insights prove what a great job youâve done promoting content.
When drafting the bio section of a social profile, keep in mind that only the first ____________ will appear to customers in search engine results, so be sure to convey the most important information first.
140 characters 120Â characters 200Â characters 60Â words 140Â words
________________ increase the efficiency and effectiveness of social marketing tactics. Examples include Upcontent, Right Relevance, BuzzSumo and Hootsuite.
None of these Social Media Agencies HTML Markup Tools Native social networks 3rd Party Software Tools Social Marketing Consultancies
_______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels.
Earned Goals Top of Funnel Conversions Influencer Strategies Paid Tactics Enterprise Tactics Owned Strategies
The __________________ feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment.
Influencer Search SearchLight Deep Search Meta Search Advanced Search
Content curation involves gathering and evaluating pieces of media from respected sources, and then sharing the most valuable gems with your audience. But modern social media professionals in larger organizations also need to gather, evaluate and share relevant content produced ___________.
in other industries in print form within their organization by their competitors in previous decades none of these