Hootsuite Certification

Cover photos have a prominent location in your social media profiles, so you should use this space strategically – for example, it’s a great place to ____________________.

announce new product releases or generate interest in upcoming events put your company logo display a professional headshot serve up Display Ads highlight CTAs (Call-to-Action) showcase Buy Buttons for new products

When drafting your social media posts, always aim to end them with a clear:

buy now button call for attention outline of a product or service cry for attention call-to-action

When plotting out the content mix for your upcoming social media publishing schedule, promotional content about your organization shouldn’t exceed _______________ of your overall content mix.

Roughly half your content None Roughly 2/3rds Roughly 1/3rd

A social media manager for Athene Suites Hotels has gathered hundreds of vacation photos submitted by followers of the organization’s Instagram account. The best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. Which term best describes these photos:

Visually Curated Media Follower Based Content User-discovered Media User-generated content Audience curated images

When thinking about influencers you’d like to attract to your brand’s community, what is the most important criteria to think about?

Their sum total of followers, friends etc. Someone whose remuneration requirements are within the allotted budget in your social media strategy Someone who has expressed distaste for your competitors Someone who can contribute their trusted insight to your community

Carrying out social media marketing without a ______________ could result in posts that are unbalanced in tone, subject matter, or purpose. Organizations without this plan will find it more difficult to achieve social media goals and maintain an effective cadence with their posts.

Influencer Strategy Advocate Strategy Content Strategy Paid Strategy Earned Strategy

The key question you want to keep in mind while undertaking a social media audit is: “What value is your organization adding to your customers through social media now vs. _______________?”

the value your customers are providing to you the value you want to be adding the number of followers you gain per quarter the amount you spent acquiring them the maximum revenue you can extract from customers in exchange

When it comes to creating video for your social channels, which of the following is NOT a best practice?

When editing, consider adding subtitles or descriptive text to your videos. Film in landscape mode generally, but portrait mode when filming for Instagram Stories or Snapchat Since video will be consumed on mobile, record videos using mobile as well. Invest …
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Why should Social Media managers begin the budgeting process for their social marketing program well before final budget numbers are settled?

Because there will likely be other projects that arise and it’s important to leave yourself enough time to complete a budget before the end of Q4. So that you can get your budget requests in early so that your requests …
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A key part of running a business blog is ensuring its content is easily discoverable. Make sure all your posts are ________________ by incorporating keywords into the title, subheadings, and body of your post, as well as the URL.

Flesch-Kincaid Optimized None of these SEO friendly Black Hat Optimized Net-Neutral Search Boosted

Which of these is NOT a best practice for increasing engagement on LinkedIn posts?

post content regularly name the professions you want to target in the post’s copy include 10+ hashtags in your posts add visual content to your posts upload your videos directly into LinkedIn

Your social content strategies should vary by network. For example, your post frequency and volume can be much larger on _ than other networks. This makes ___ a great place to post the same piece of content multiple times and recycle evergreen content.

LinkedIn Instagram Twitter Facebook MySpace

If you’re editing a photo in the Instagram app, and need the bright areas of the image to be brighter without affect the dark areas, which filter would you use?

Highlights Contrast Fade Saturation Brightness Colour

Tools like Hootsuite Amplify can make running an employee advocacy program easier by allowing you to ______________.

monitor program participation monitor metrics like most shared content or most active advocate provide company news and content that can be shared to advocates social networks with a single tap give advocates daily updates of relevant news articles that they …
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One benefit to having an employee advocacy program is that social network algorithms generally ____________.

all of the above prioritize messages from organizations over those sent by individuals prioritize messages sent by individuals when they are formally linked to organizations with verified accounts Boost the SEO rankings of organizations whose employees regularly share their content …
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Identifying and defining _______________for the calendar year is essential when planning your social media activity.

Retweets social media policy all of the above key dates and timelines brand voice

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