When buying an ad for Instagram or Facebook, begin by selecting the ___________ that most closely matches your business needs.
‘Tactic’ ‘Automation Triggers’ ‘Objective’ ‘Mission’ ‘Strategy’
When running a paid ad on Facebook, which of the following is NOT a placement option.
the Feed Stories in-stream videos Messenger Marketplace the right hand column Facebook Groups
When planning out your YouTube publishing schedule, stick to _______________ ______________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect.
re-sharing curated content a flashy production style and highly variable publishing times a variable length and production style self-promotional content a consistent length and production quality
Shared content can be categorised into two main categories: Curated, which is content gathered from trusted sources relevant to your industry, and ________________, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals.
Published Curated Created Amplified Promoted Verified
Let’s say you’re evaluating a customer of your organization as a potential brand advocate. In addition to the three R’s, what’s another criteria you could use to determine whether this person would represent your organization well?
brand affinity political values influencer connections brand rub number of followers all of these
Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a plan for onboarding, and finally, ____________.
a database of advocate’s social media handles and passwords a metrics and Reporting Game Plan a compensation plan for advocates a plan for continued engagement a geographic advocate acquisition strategy
YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________. This lets you discover new videos based on keywords or key phrases.
content curation tab suggested content filter videos search stream ‘My Content Finder’
Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)
owly links provide higher resolution previews of the webpage being linked to owly links are trackable, which means you can track how many people clicked it owly links use less characters than regular URLs owly links are prioritized by social …
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Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘___________________’.
YouTube Search Playlist Geo-search Create Comment Stream
The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the:
Partner Library Explore tab App Directory Hootsuite App Store Hootsuite Impact tab
To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to:
open a printer friendly version of the board auto-populate an internal CRM message create and copy a custom owly link which you can then share share it via email
Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?
Boolean operators after the phrase asterisks around the phrase @symbol after the phrase ampersands before the phrase quotation marks around the phrase
In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report?
activities relative to your defined social media objectives reports analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them reports feature a built-in ROI calculator that grade your company’s social reports …
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When you add an RSS feed to Hootsuite’s Publisher, posts from blogs and websites you designate will be:
commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences automatically posted to the social network you choose, with a pre-scripted message and a trackable link put into a ‘Post-Approvals Queue’ for review by your organization’s designated Hootsuite administrator blocked from …
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The Hootsuite bulk composer allows you to:
approve large numbers of posts composed by junior team members schedule up to 350 messages at one time, including existing scheduled messages publish the same message across hundreds of social media networks at once add background music to all the …
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___________ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate.
Comment trackers Search streams Analytics Plug-ins Internal tags