Instagram allows you to include clickable links in the following area(s):
website field custom location and website fields website and bio fields website field, captions, comments, and username field
Hootsuite Social Marketing Certification
To ensure your brand is being represented in the best light on Instagram, and to discover content from your customers, you should keep an eye on _____________.
Your Instagram Insights metrics Your connected business accounts section Trending Instagram hashtags such as #TBT posts The comments section of boosted posts Photos in which your organization has been tagged
When buying an ad for Instagram or Facebook, begin by selecting the ___________ that most closely matches your business needs.
‘Tactic’ ‘Automation Triggers’ ‘Objective’ ‘Mission’ ‘Strategy’
When running a paid ad on Facebook, which of the following is NOT a placement option.
the Feed Stories in-stream videos Messenger Marketplace the right hand column Facebook Groups
When planning out your YouTube publishing schedule, stick to _______________ ______________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect.
re-sharing curated content a flashy production style and highly variable publishing times a variable length and production style self-promotional content a consistent length and production quality
Shared content can be categorised into two main categories: Curated, which is content gathered from trusted sources relevant to your industry, and ________________, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals.
Published Curated Created Amplified Promoted Verified
Let’s say you’re evaluating a customer of your organization as a potential brand advocate. In addition to the three R’s, what’s another criteria you could use to determine whether this person would represent your organization well?
brand affinity political values influencer connections brand rub number of followers all of these
Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a plan for onboarding, and finally, ____________.
a database of advocate’s social media handles and passwords a metrics and Reporting Game Plan a compensation plan for advocates a plan for continued engagement a geographic advocate acquisition strategy