If you’re using paid advertisements on Twitter, and want more people to see your tweets, what’s the best campaign type to use:
Conversion Twitter Ad Card Followers Tweet Engagement Awareness
Hootsuite Certification
An example of an “earned” social media tactic:
generating positive conversations on social around your products or services sparking word of mouth recommendations from previous customers forging mutually beneficial influencer relationships all of the above encouraging employees to amplify your organization’s social content on their personal social channels.
LinkedIn offers a unique type of paid advertising, where you can send targeted, customized messages to users’ LinkedIn inboxes, where it appears alongside other direct messages. This ad type is called:
Inbox Conversions and Awareness Sponsored InMail Personalized Messaging Direct Message Ads Dynamic Ads
If you’re editing a photo in the Instagram app, and need the bright areas of the image to be brighter without affect the dark areas, which filter would you use?
Highlights Contrast Fade Saturation Brightness Colour
Your social content strategies should vary by network. For example, your post frequency and volume can be much larger on _________ than other networks. This makes ___________ a great place to post the same piece of content multiple times and recycle evergreen content.
LinkedIn Instagram Twitter Facebook MySpace
A key part of running a business blog is ensuring its content is easily discoverable. Make sure all your posts are ________________ by incorporating keywords into the title, subheadings, and body of your post, as well as the URL.
Flesch-Kincaid Optimized None of these SEO friendly Black Hat Optimized Net-Neutral Search Boosted
When it comes to creating video for your social channels, which of the following is NOT a best practice?
When editing, consider adding subtitles or descriptive text to your videos. Film in landscape mode generally, but portrait mode when filming for Instagram Stories or Snapchat Since video will be consumed on mobile, record videos using mobile as well. Invest …
Read more →
The key question you want to keep in mind while undertaking a social media audit is: “What value is your organization adding to your customers through social media now vs. _______________?”
the value your customers are providing to you the value you want to be adding the number of followers you gain per quarter the amount you spent acquiring them the maximum revenue you can extract from customers in exchange
When thinking about influencers you’d like to attract to your brand’s community, what is the most important criteria to think about?
Their sum total of followers, friends etc. Someone whose remuneration requirements are within the allotted budget in your social media strategy Someone who has expressed distaste for your competitors Someone who can contribute their trusted insight to your community
A social media manager for Athene Suites Hotels has gathered hundreds of vacation photos submitted by followers of the organization’s Instagram account. The best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. Which term best describes these photos:
Visually Curated Media Follower Based Content User-discovered Media User-generated content Audience curated images
Under Facebook’s Page settings, you can control whether the public can:
tag your photos post to your page reach out to you via private message all of the above
You’re a social media manager for a hotel chain that’s planning a campaign to raise awareness about a new hotel location. Which of the following are examples of S.M.A.R.T. objectives that could support an awareness campaign like this? (PICK TWO)
Schedule 2 tweets per day for 1 month, containing beautiful images of the region around the hotel. Experiment with 3rd Party Software Tools. Engage a certain number of local social media influencers to post about their experiences with the hotel …
Read more →
You have just uploaded a 4 minute video clip into your InstagramTV (IGTV) channel. You’ve added hashtags in the description to support discoverability. What’s another tactic you could have used to surface this video to your followers? (Duplicate)
Send the video via Direct Message to all your followers Use the IGBoost feature to put paid advertising spend behind the IGTV video Use relevant keywords in ALL caps in the IGTV video description Share the video as a Story
When Using The Composer In Hootsuite’s Mobile App, Which Options Are Available For Sending Your Message?
send now, auto-schedule, or schedule a custom time send now or schedule a custom time send now only schedule a custom time only Hootsuite Mobile does not allow publishing – only engagement functionality
If you encounter a question on social media channels to which you don’t have an answer, what is the best way to respond?
dismissively – if you don’t know the answer to a question, it’s likely not an important concern honestly – explain you don’t have an answer, but that you’ll get back to them with it vaguely – it’s best to avoid …
Read more →
Which of the following would best be used to make your Instagram Story more discoverable?
Adding hashtags and keywords. Using metatags and a description. Adding keywords and pins. Using branded templates and metadata. Adding a location and hashtags.