the value your customers are providing to you the value you want to be adding the number of followers you gain per quarter the amount you spent acquiring them the maximum revenue you can extract from customers in exchange
Their sum total of followers, friends etc. Someone whose remuneration requirements are within the allotted budget in your social media strategy Someone who has expressed distaste for your competitors Someone who can contribute their trusted insight to your community
Visually Curated Media Follower Based Content User-discovered Media User-generated content Audience curated images
tag your photos post to your page reach out to you via private message all of the above
Schedule 2 tweets per day for 1 month, containing beautiful images of the region around the hotel. Experiment with 3rd Party Software Tools. Engage a certain number of local social media influencers to post about their experiences with the hotel …
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Send the video via Direct Message to all your followers Use the IGBoost feature to put paid advertising spend behind the IGTV video Use relevant keywords in ALL caps in the IGTV video description Share the video as a Story
Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe? What times of the day international shoppers are online The legal and tax considerations in that market …
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When selling to people in different countries, what payment form should you consider using if you aren’t already? Debit cards Credit cards PayPal or Worldpay Bank transfers
What should a business do first, when considering going into a new market? Hire an agency to translate its website into the local language Open a new office in the capital city Determine its ability to deliver products and review …
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Which of the following is primarily meant to target new customers online? Email marketing Print advertising Retargeting advertising Search advertising
When adapting your website for customers who speak a different language, what should you do? Have a ‘translate’ button that pulls a translation from an external provider Translate your content with consideration to particular words and phrases Translate your content …
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Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market? Translation software Keyword planning tools Interviews with people from that country A range of search ads in …
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What is the best way to translate the content on your website for a new market? Google translate Native speakers Translation software Language guide
What is an example of product merchandising? Running an ad for your products Adding a way for customers to filter your products Displaying very specific, featured products on your home page Cross-selling products in the checkout process
Which of the following statements is true when describing how retargeting ads work? Retargeting ads are visible to people who haven’t been on your website yet Once a user visits your site, the code drops an anonymous browser cookie Once …
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Which of the following is a sign that customers are having trouble using a particular device to make purchases? Analytics shows you have a lot of mobile visitors, but very few purchases through mobile A specific product is not selling …
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