When it comes to optimising your website’s SEO for mobile users, which of the following is a crucial factor to keep in mind? Short content and fewer images Performance and usability Usability and short content Less video content
What does responsive design mean? Your visitors can manually adjust the size of your website Your website will adapt to suit whichever device it is being viewed on Your customers can provide feedback on the design of your site Your …
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When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first? Redesign your website color scheme Optimise your site Create a mobile app Shorten your website content
Which of the following is a pitfall when using social media for business? 2-way conversation with customers Not being present on every social media platform Not having the resources to respond to comments and questions in a timely manner Spending too …
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What can social media analytics tools help you measure when assessing campaign results? Whether the campaign was more successful than your competitors Whether the visitors liked the social campaigns or not Whether a visitor called the store after seeing a …
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What is the best way to put your social content in front of people who don’t already follow you? Increase your email marketing campaigns Ask people to share your content to their networks Use paid promotion to reach new audiences …
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A robust social media plan includes which of the following? A list of content that mimics competitor content All of your online business goals A long-term schedule identifying when to post content A list of friends who can post on the accounts
Which details should you look to include on a business profile page on social media? Details about the CEO Link to a local listing site you’re on Description of the business Cost of products and services
Which of the following is an example of a social media goal? Acquire genuine reviews on products Drive more traffic to your store Develop one-way communication with customers Mimic your competition’s approach
Fill in the blank: Businesses should focus on social media platforms with _______. The biggest reputation The most expected engagement A relevant audience The most users
Which of the following can businesses achieve by using social media? Attract new audiences Build a good reputation with customers Meet sales goals Increase traffic to their website
Which of the following can help you gain visibility in search engines? Adding relevant content that highlights the location of your business Including your address on your Twitter account Optimising your site for desktop devices only Adding a list of …
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When looking to attract a local audience, why it is important to optimise your website and content for mobile users? Because local users tend to use their mobile devices when they’re out of the house Because mobiles will replace desktop …
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Which of the following factors help search engines determine if your business is local? Location details on the website, quality content and how mobile friendly the website is Location details on the website, list of shops local to you and …
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Which three pieces of information are essential to include first in your local directory listing? Business address, website, telephone numbers Business name, business address, telephone numbers Website, telephone numbers, email address Business name, email address, website
Which of the following is a benefit of registering your business in online local listings? Discounted pricing on your search advertising campaigns Increased likelihood of being discovered through search engines More mentions on social media platforms Guaranteed sales to local …
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