If you have a Facebook Business page, you can also create and manage ______________ ads through the Facebook advertising platform.
LinkedIn Tumblr Instagram Google+ Pinterest
Hootsuite Platform Certification
If you are regularly posting content to multiple social networks, an important rule of thumb is to _____________.
none of the above tailor messages to the unique strengths of each platform, where possible post the message at differing times on each network to avoid being penalized by Google use exactly the same wording to maintain consistency of voice …
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If you want to run a paid advertisement that appears across a wide variety of websites, videos, and mobile apps, your best choice is:
Twitter Ad Cards Facebook Ads Manager Google Ads Experience YouTube’s Video Ads Manager
When engaging with your community, it’s important to keep your ___________ in mind and let it guide your response.
brand’s voice and mission Personality sales pitch conversion goals organization’s KPIs
Public Twitter Lists are best used to follow:
brand mentions Competitors industry influencers keywords
YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________. This lets you discover new videos based on keywords or key phrases.
content curation tab suggested content filter videos search stream ‘My Content Finder’
Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)
owly links provide higher resolution previews of the webpage being linked to owly links are trackable, which means you can track how many people clicked it owly links use less characters than regular URLs owly links are prioritized by social …
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Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘___________________’.
YouTube Search Playlist Geo-search Create Comment Stream
The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the:
Partner Library Explore tab App Directory Hootsuite App Store Hootsuite Impact tab
To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to:
open a printer friendly version of the board auto-populate an internal CRM message create and copy a custom owly link which you can then share share it via email
Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?
Boolean operators after the phrase asterisks around the phrase @symbol after the phrase ampersands before the phrase quotation marks around the phrase
In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report?
activities relative to your defined social media objectives reports analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them reports feature a built-in ROI calculator that grade your company’s social reports …
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When you add an RSS feed to Hootsuite’s Publisher, posts from blogs and websites you designate will be:
commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences automatically posted to the social network you choose, with a pre-scripted message and a trackable link put into a ‘Post-Approvals Queue’ for review by your organization’s designated Hootsuite administrator blocked from …
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The Hootsuite bulk composer allows you to:
approve large numbers of posts composed by junior team members schedule up to 350 messages at one time, including existing scheduled messages publish the same message across hundreds of social media networks at once add background music to all the …
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___________ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate.
Comment trackers Search streams Analytics Plug-ins Internal tags
When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration?
Save the message as a draft and then find it in the collaboration board with that team. Publish the message to a social network, then click ‘assign to team or colleague’. Assign the message to a social network the team …
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