Hootsuite Platform Certification » Online Certification Guide

When Using The Composer In Hootsuite’s Mobile App, Which Options Are Available For Sending Your Message?

send now, auto-schedule, or schedule a custom time send now or schedule a custom time send now only schedule a custom time only Hootsuite Mobile does not allow publishing – only engagement functionality

If you have a Facebook Business page, you can also create and manage ______________ ads through the Facebook advertising platform.

LinkedIn Tumblr Instagram Google+ Pinterest

If you are regularly posting content to multiple social networks, an important rule of thumb is to _____________.

none of the above tailor messages to the unique strengths of each platform, where possible post the message at differing times on each network to avoid being penalized by Google use exactly the same wording to maintain consistency of voice …
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If you want to run a paid advertisement that appears across a wide variety of websites, videos, and mobile apps, your best choice is:

Twitter Ad Cards Facebook Ads Manager Google Ads Experience YouTube’s Video Ads Manager

When engaging with your community, it’s important to keep your ___________ in mind and let it guide your response.

brand’s voice and mission Personality sales pitch conversion goals organization’s KPIs

Public Twitter Lists are best used to follow:

brand mentions Competitors industry influencers keywords

Which of the options below best describe the action being undertaken in the visual? (Duplicate)

Adding a stream to publish Twitter messages. Creating a stream to search a network for specific terms. Adding a new Hootsuite user to your Twitter account. Creating a Hootsuite Analytics board around mentions.

When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself–which is it?

Scheduling when your Instagram post should publish. Publishing the image to your Instagram account. Composing the text you’d like to accompany the image. Selecting the image you’d like to publish. Including a shortened Owly link that will accompany the post.

Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics?

follower growth Engagement total posts share of voice

When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:

turning on the ‘Approvals Queue’, which would require admin approval of each RSS feed post specifying the demographics of who should receive RSS feed updates (e.g., by age, gender, occupation, etc.) specifying under ‘Preferences’ the RSS feed topics you’d like …
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Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create a dedicated ________________ for that conversation to stay on top of the action.

comment stream private message stream geo-targeted auto-response Auto-assignment external tag

What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team? (pick two)

to guide your team’s social media tactics to do more of what’s working to provide colleagues with relevant content to publish with the compose box to demonstrate the ROI of your social media efforts to more senior leadership in your …
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One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort posts by:

Shares Engagement Rate Reach Comments all of the options in this list

Unlike a Twitter Geo-Search, which is based on a specific geo code, Instagram’s location search uses:

a list of approved, global locations an image match of a location landmark a post office delivery code latitude and longitude markers

Which of the following is not a benefit of using Hootsuite Analytics?

it’s more efficient to gather metrics data in one place, rather than several different sources metrics data that are updated in real-time a highly visual, customizable interface highly accurate estimates of the monetary value of each like, retweet, share, and new …
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What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)

download a ‘Past Scheduled’ report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties enable email notifications for failed messages under ‘Preferences’ review the ‘Past Scheduled’ calendar view in Publisher for entries colored red regularly check Publisher’s …
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